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WWW.ITHIHA.COM is a social enterprise, marketplace website to support women, micro entrepreneurs, self help groups and farmer produce companies. One-stop-shop for healthy, hygienic, natural, herbal, organic, regional food products & specialties, herbal and ayurvedic body care products, handlooms and natural fiber products.

Our goal is to encourage women & micro entrepreneurs / independent producers who offer alternatives to the mass-produced products to meet the growing demand for local, sustainable, non commercial, authentic products, by marketing & delivering their products at the customer's doorsteps!

Our platform exhibits and sells non-mass produced items from small entrepreneurs across the country. These products are natural, sustainable, and not easily available elsewhere.

We aren't just selling, we are creating entrepreneurs, we are creating livelihood while customers experience the goodness of natural, sustainable and authentic products.


AJANTA CHANDAN spearheading the operations of, is instrumental in building from its inception. She is an aspiring entrepreneur and a passionate cook, started her business career with Italian Fast Food outlets.

Ever since concept emerged, Ajanta has spoken to numerous women & micro entrepreneurs, conducted several workshops for them. She has been guiding and motivating many aspirant entrepreneurs. Her goal is to reach every nook and corner of India and provide marketing platform for all the micro entrepreneurs. Ajanta Chandan is a resource person for UNDP, Canara Bank, Acharya Institute of Management, Sri Sathya Sai Institute of Higher Learning, etc.

Ajanta has featured in leading newspapers, various TV channels, her Story is covered by United Nations and telecasted to 30K Rural Students in various colleges to create entrepreneurship. She was the finalist for "Banglorean of the Year" for Social Entrepreneurship for the year 2016-17. She is selected as one of the 100 women faces of India by womennevotor, in association with COWE.

Her mission statement is